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Our range of services covers the following survey procedures and methods:
Survey procedures
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Qualitative
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Focus groups
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In-depth interviews
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Quantitative
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Online surveys
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Studio tests
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Field studies
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Telephone interviews (CATI)
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Laptop interviews (CAPI)
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Methods
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Image analysis
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Customer satisfaction analysis
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Employee surveys
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Multivariate test procedures (conjoint, cluster- and factor analyses)
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Positioning analysis
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Product / packaging tests
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Pre-tests for advertising media
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Monitoring of advertising impact
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Even though we see ourselves as a full-service institute: We don’t only offer complete studies, but partial services as well.
Depending on the starting point, the following problems might for instance arise:
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You want to conduct a survey yourself and don’t know how?
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F & P can offer you a methodological consultation, e.g. in the form of a workshop.
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In the context of a mailing campaign, you want to know more about the structure or needs of your customers and don’t know how to design the questionnaire?
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F & P will develop the questionnaire for you.
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You’ve conducted a customer survey but don’t have the necessary software to process the data statistically?
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F & P will enter your raw data material, analyse the data and produce a results report in the form of presentation charts.
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Whether planning, execution or interpretation: F & P will come up with a solution in line with your budget.
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