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F & P Marketingforschung GmbH
F & P was founded in August 1995 under the name Fahrenwald & Partner and renamed F & P Marketingforschung in 2000. The main emphasis of our work is on ad-hoc market research.

The senior research directors are:

For the qualitative sector Ms Angelika Quitzau, research director and partner at F & P since 1995.
After studying Nutrition, Food & Household Science, she spent six years working for IVE Research International, Studiengruppe Naether and Müller Goldfarb.

For the quantitative sector Mr Peter Bär, research director and managing partner at F & P since 1996.
After studying German and Economic History, Mr. Bär was employed at IVE Research International for six years.

The following partners have been supporting us with the execution of our studies for many years:

CATI studies, programming and tabulation: GESS Phone & Field
Studio tests, focus groups and field research: TD Teststudios (MS-Teststudios and Punkt Teststudios)
Online/ panel surveys: Lightspeed and ResearchNow/SSI

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